Received this via email from several sources…
Last week Amazon announced that it would be requiring that all books that it sells that are produced through on-demand means be printed by BookSurge, their in-house on-demand printer/publisher. Amazon pitched this as a customer service matter, a means for more speedily delivering print-on-demand books and allowing for the bundling of shipments with other items purchased at the same time from Amazon. It also put a bit of an environmental spin on the move — claiming less transportation fuel is used (this is unlikely, but that’s another story) when all items are shipped directly from Amazon.
We, and many others, think something else is afoot. Ingram Industries’ Lightning Source is currently the dominant printer for on-demand titles, and they appear to be quite efficient at their task. They ship on-demand titles shortly after they are ordered through Amazon directly to the customer. It’s a nice business for Ingram, since they get a percentage of the sales and a printing fee for every on-demand book they ship. AmazonWhat’s the rub? Once Amazon owns the supply chain, it has effective control of much of the “long tail” of publishing — the enormous number of titles that sell in low volumes but which, in aggregate, make a lot of money for the aggregator. Since Amazon has a firm grip on the retailing of these books (it’s uneconomic for physical book stores to stock many of these titles), owning the supply chain would allow it to easily increase its profit margins on these books: it need only insist on buying at a deeper discount — or it can choose to charge more for its printing of the books — to increase its profits. would be foolish not to covet that business.
Most publishers could do little but grumble and comply.We suspect this maneuver by Amazon is far more about profit margin than it is about customer service or fossil fuels. The potential big losers (other than Ingram) if Amazon does impose greater discounts on the industry, are authors — since many are paid for on-demand sales based on the publisher’s gross revenues — and publishers.
We’re reviewing the antitrust and other legal implications of Amazon’s bold move. If you have any information on this matter that you think could be helpful to the Author’s Guild, please call them at (212) 563-5904 and ask for the legal services department, or send an e-mail to : staff@authorsguild.org
*permission to forward/post in it’s entirety granted.
My take in the AG getting involved? Well, I’m not a member of the Guild. I keep planning on joining but just never get around to it. But if the Amazon thing wasn’t a big deal, I don’t think the AG would be getting involved or messing with it.